Netflix Teams Up With Decentraland to Extend The Gray Man Experience Into the Metaverse

Sir Coopernicus

Netflix has announced a new partnership with Decentraland, a leading metaverse platform. The two companies will be working together to create The Gray Man: Metaverse Mission in the the virtual world.

This move by Netflix follows a major trend of brands partnering with Metaverse platforms to extend their experiences into web3 gaming. Metaverse platforms like Decentraland and The SandBox are built around user-generated content (UGC), which have proven to be an attractive venue for brands to build relationships with users.

The in-game mission tests the user's knowledge about The Gray Man and their ability to navigate the Decentraland metaverse. Winners will be awarded with wearables from the movie to be used in the Decentraland Metaverse.


  • Sierra Six’s Jacket: suitable for all the needs of a Sierra Agent.
  • Lloyd’s Trash Stache: Nothing says “trash” like a stache/polo combo.
  • Miranda’s Bob: A cool suit AND a cool hairdo.

We're seeing a similar trend across other Metaverse platforms, The Sandbox has recently announced 3 fresh partnerships with Tony Hawk, Steve Aoki, and Playboy to build experiences that extend these brands into the metaverse to build deeper connections with fans.

Source and Image Credit: Decentraland